PayPal Merchant - 2005 Manual do Utilizador descarregar pdf (Página 21)

Merchant User Manual and Integration Guide May, 2005 21

PayPal Payments Overview

This section provides a brief overview of each of the products described in this manual.

PayPal Account Optional

With PayPal Account Optional turned on, your customers who are new to PayPal will be able

to make credit card payments without signing up for a PayPal account. This setting is available

from your Profile, and is available to Premier and Business accounts.

PayPal Account Optional is turned on by default for all U.S. Premier and Business accounts.

This means that your customers who already have PayPal accounts will go through the same

Website Payments experience to which they’re accustomed.

Your new customers, or existing customers who are new to PayPal, will go through a checkout

that doesn’t require PayPal signup; however, they will have that option available after

completing the payment. Whether customers sign up for a PayPal account or not, you can set

your Buy Now, Donations, and Shopping Cart Buttons to return them to your website, and you

will still receive the same notification emails as in the current checkout flow.

For more information about PayPal Account Optional, see Chapter 4, “PayPal Account

Optional.”

Buy Now and Donations Buttons

PayPal makes it easy to accept donations and payments for single items through your own

website. The Buy Now and Donations Buttons feature can be implemented in minutes, giving

you easy access to business from PayPal’s millions of members, and any other buyer on the

Web.

Because using Buy Now and Donations Buttons to send and receive payments is secure, both

you and your customers remain protected. PayPal automatically encrypts your confidential

information using the Secure Sockets Layer (SSL) protocol with an encryption key length of

128 bits (the highest level commercially available). Your customers will not need to share

their private financial information (e.g. credit card or bank account numbers) during the

transaction, so they can complete payment while retaining security. However, using button

encryption does impose some limitations, and therefore PayPal does offer both encrypted and

unencrypted button options.

The flexibility of our Buy Now Buttons feature will keep your website working for you. You

can accept payments from current PayPal members as well as people who have just signed up

for our service, and you won’t lose your customers after they have made a purchase—the

payment process lets you return buyers to your website, not lose them to ours.

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PayPal Merchant - 2005 Manual do Utilizador Página 21