PayPal Merchant - 2005 Manual do Utilizador descarregar pdf (Página 51)

Merchant User Manual and Integration Guide May, 2005 51

Creating Buy Now and Donation Buttons

Buy Now and Donations Button Factory

Step 4: Shipping and Sales Tax

– Shipping Cost Calculation: If you have already specified shipping rates in your Profile,

they will be listed here. To learn more about charging for shipping, see Chapter 9,

“Calculating Shipping, Handling, and Tax.”

– Sales or Value Added Tax Calculation: If you have already specified your tax rate

from your Profile, it will be listed here. For more information about charging for tax, see

Chapter 9, “Calculating Shipping, Handling, and Tax.”

Step 5: Add Option fields to your button

Let your customers specify information about their purchases by creating an option field. You

can use Option fields to specify things like color, size, or gift-wrapping. Options must not

change the price of an item, but let you collect additional information from your customer

without extra email communication. Each Buy Now Button may have up to two option fields,

and may you use a drop-down menu or text box to collect the information.

Unfortunately, Option fields and button encryption cannot currently be used if you are creating

an email hyperlink. If you would still like to send out Buy Now links in emails, you may try

either sending an HTML email, providing a link to the Buy Now Button (with Option fields)

on your website, or asking your user to include the optional information in the Note field.

– Option Field Type: Choose the type of option field: drop-down menu or text box. If you

choose drop-down menu, you will enter the different choices. If you choose text box,

your customer will enter his choice.

– Option Name: Enter the name of your option. There is a 60-character limit for the

Option Name field.

– Drop-Down Menu Choices: If you are using a drop-down menu, enter your menu

choices. There is a 30-character limit per choice, with a maximum of 10 choices. Use a

carriage return (press ENTER) to separate each choice.

– Step 6: Customize your payment pages

– Custom Payment Page Style: Give your customers a seamless payment experience by

customizing PayPal's payment pages to match the style of your website. If you have

already added Custom Payment Page Styles in your Profile, they will be listed here.

Choose the page style you would like to appear when your customer clicks your Buy

Now button. To learn more about creating page styles, see Chapter 8, “Custom Payment

Pages.”

Step 7: Customize Your Buyer Experience

– Successful Payment URL: Enter the URL for the page to which you want your

customer redirected after he has completed his payment. Unless you have enabled Auto

Return, once your customer has completed his payment he will see a payment

completion page. From this page, he will click Continue and return to the Successful

Payment URL you have specified. If you do not enter a Successful Payment URL,

customers who click this link will be taken to a PayPal Web page.

– Cancel Payment URL: Enter the URL where you would like to send your customers if

they cancel their payments at any point in the Buy Now payment flow. If you do not enter

a Cancel Payment URL, customers who click this link will be taken to a PayPal Web

page.

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